Archive
Backing Up and Restoring Windows 2000
Intro Backing up your data can be one of the most important things that you do in your IT and/or home life.…
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The Fallacy of Free Advertising
The temptation to turn towards free marketing resources can be an irresistable call, particularly to beginners on tight budgets. However, 'free' isn't a good bargain if it doesn't give you *results*! You still 'pay' for free advertising in terms of wasted time and effort.
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let's take a look at the breakdown of an ad campaign, and how to determine…
How To Create A High-Impact Sales Letter — Fast
A persuasive convincing sales letter is a valuable marketing tool. It's also versatile. I regularly use the same text successfully in all the following formats:
Ready for the Balance Beam?
Success in your career usually means having the abilities of a gymnast--flexibility, strength, focus and skill, heightened by resilience, perseverance, determination and practice. The ability to accommodate change often requires all these things as well.
When You Can’t Find Perfect People
Before one of my keynotes, an attendee who introduced himself as Mr. Lansdorf asked me, "What can I do about working for a corporation full of stiffs?" In spite of the fact that the company paid quite well, Mr. Lansdorf's people never performed the way he hoped they would when he hired them. His co-workers weren't much better. As for his boss, "He couldn't care…
