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Today my competition put around $200 in my pocket. And tomorrow, they’re going to do it again.
I have utilized pay-per-click (PPC) advertising since its inception about two years ago. With PPC, the advertiser is only charged when a person actually clicks on their link. The amount you actually pay for each click is referred to as the cost-per-click (CPC). I've got to admit, I was pretty leery at first. But since then I've watched the price of certain search engine keywords…
Do you worry about certain behaviors among your most important audiences because those behaviors are vital to achieving your objectives? If your answer is yes, you need public relations.
It's tax time (again), and since you are an Internet professional, it's time for a crash course in Small Business Taxation.
Home-based businesses generally lack the large marketing budgets of bigger companies, but a smaller budget doesn't have to stop you from engaging in clever and effective campaigns.
At a time when unemployment is high, personal income is flat, and college-level education is a requirement for most well-paying jobs, public colleges continue to become less affordable for students and families.
