ARE YOU USING ALL 7 OF THESE HIGHLY EFFECTIVE MARKETING TACTICS?
Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked?
1. BE UNIQUE
The best way to beat your competition is to promote a distinct advantage your customers cannot get from a competitor. This is often called your USP (short for Unique Selling Proposition). If you don’t already have a distinct advantage, create one. Add something to your business you’re not already doing. One network marketer I know doubled her sign up ratio by providing free sales leads to her new distributors for their first 4 months.
How To Develop An E-zine When You Don’t Enjoy Writing
Do you know that many business owners market their businesses by writing content for their online newsletters (e-zine)? And if you don’t enjoy writing, the authors make those articles available to you.
Killer Ads
You went to all the trouble to develop a “Killer Ad Program”, tested response rates and heavily advertised your product, service or opportunity, and then – nothing – no business. How come, you might ask.
DEBT COLLECTING Q & A
Dear Jim:
My company sold $3,200 worth of merchandise to another firm some six months ago. When I attempt to pursue payment I learn that the person who placed the order has left and the company claims not to have ordered the product and refuses to pay. What do I do?
Good Content: The Key To Search Engine Ranking
What drives visitors to your website and keeps them there? Good content.
Rekindling Your Dreams
Each month I receive a dozen or so magazines. Most of them come to my home.
How Will Your Business Respond To The Challenge Of Change?
Most new business owners expect to devote a lot of time and effort to getting their business established. Then, they plan to relax as the business “runs itself” and continues to grow. This was an achievable goal in the past. It isn’t today. Aggressive, innovative competitors and rapidly changing technology make it impossible to establish a system today that will automatically meet all future challenges.
Defy the Myths, Get Your Book Written–Fast!
Why don’t you write a book?
Most professional people complain it takes too long. They are too busy. One professional coach said she was not a natural writer. Another feared it wouldn’t sell, or it would be too much effort. A professional speaker says she is so busy marketing herself, she doesn’t know where to find the time to write.
How To Make Pay-Per-Click Pay You!
Profitability with Pay-Per-Click (PPC) advertising comes down to how well you have chosen your keywords.
An Interview with Personal/Professional Coach, Steve Pilkington
As a newsletter publisher and member of many advertising cooperatives, I see all kinds of offers and advertisements.