From Haiku to Headline: Learn To Write Concise And Powerful Ads

Writing a good ad that captures the attention of the reader is an art. Your ad and especially the headline should be compelling and strong in order to persuade the reader to a greater interest in what you are offering. In other words: to distinguish yourself from your competitors you have to be creative. Learning how to write a Haiku, a very short Japanes poem,…

Are You Building Your Business By Guessing Or Testing?

A distributor for a network marketing company called me this week for help in promoting her business. Julie places ads in ezines (email newsletters) to generate traffic to the free website provided by her company. She also sends postcards to several targeted mailing lists to generate inquiries and traffic to her website. I asked her what was producing the most profitable results. She answered, "I…

Look Before You Leap: A Price Increase Backfires

I just got off the phone with a company that provides me a service for which I pay $600 each month. A couple of days ago I received a letter from them saying that due to economic factors, cost increases, blah, blah, blah they were going to raise my rate by a "modest amount".

Succeeding With Your Info-eBook Biz

My success has been through writing and selling (sometimes giving away) ebooks on topics I have practical experience in. In my pay-per-title ebooks, I share my knowlege (tooting my own horn *grin*) of the clerical support field... gained over a 14 year period. The free ebooks I use, more or less, as a "teaser" to introduce possible customers to my style of writing. Some freebie…

Generating Publicity For Your Business: Knowing Your “Media Market” Is Critical

When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing research might have been,…