Generating Publicity For Your Business: Knowing Your “Media Market” Is Critical

When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing research might have been,…

5 min read Archive

My Project Broker Experience

Self-employed people are consistently searching for new and innovative methods to get clients. Inevitably, one comes across a company or service that offers to serve as a project broker for free agents, independent consultants, contractors, and clients. This article explains how these services work, the experience I had, and items to consider when evaluating these companies and services.

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Relevant Keywords are Essential to Success

Keywords are single words or phrases that people use when they call on their favorite search engine to find something. When a Web search is performed, several things usually happen. First, listings and descriptions of Web sites appear. Banners may display at the top of the screen, and other banners -- called skyscrapers -- may appear on the right side of the screen. When a…

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Insider Secrets of Writing for Search Engines

Practically anyone with a website is interested in being listed high on the search engines. However, few people actually understand what it takes to achieve rankings that will bring about qualified visitors. Copywriting pro Karon Thackston specializes in writing website copy that helps to achieve exceptional search engine positioning. She's agreed to hold a "tell all" session with me, and to divulge some of her…

5 min read Archive