Don’t Forget About Your Old Ezine Articles!
It’s over. You’ve written your ezine article, sent it out to some ezine publishers, posted it to some article banks and announcement groups, and have even had it published in a few ezines. Pretty good, huh! Now it’s time to forget about that article and move on to the next one. Or is it?
How secure do you want to be?
Please read this disclaimer
You probably get a good deal of email, letters and phone calls warning you about computer security. The general idea is the same: your systems are threatened, we can stop the threat. The cost of the remedy is seldom mentioned up front. but there are lots of buzz words to make up for any lack of specifics. “Intrusion detection”, “secure firewall”, “hackers”, “Security assessment” and more
The Golden Rule of Marketing
As a current small business owner and corporate marketing manager, I have seen marketing from both sides of the fence. The big corporations tend to rely on their buying power and large advertising budgets to convince their potential customers to buy their products, while small business owners tend to be more crafty with their modest marketing budgets, looking for unique opportunities here and there that will enhance their sales efforts. There is one rule, however, that is applicable to both the big guys and the little guys. I call it the Golden Rule of Marketing, and here it is:
Creating A Terrific Home Office
One of the many decisions you have, as a new business owner is, “How Do I Create A Home Office?” Take it from someone who has been exactly where you are and learn from my mistakes – “keep it private, professional, functional, simple, within your budget and fun”.
Why Researching Your Market Can Pay Big Dividends
Over the years I have seen a lot of companies waste a lot of money on market research. In many cases they commissioned the research simply because they had allocated a budget for it.
How Do You Score on the Marketing Emotional Intelligence Test, i.e., Are You Marketing APPROPRIATELY to Who’s REALLY on the Int
Remember that email rounding the Internet recently: “If we could shrink the Earth’s population to a village of 100 people, this is what it would look like: There would be 57 Asians, 21 Europeans, 14 North and South Americans, and 8 Africans. Seventy people would be non-white; 30 white. Seventy would be non-Christian; 30 Christian ….”
Fact or Fiction?
Does life duplicate fiction or does fiction duplicate life? Yes, the statement is meant to be backwards.
Got Any Modern-Day Dinosaurs at Your Office? Examples of Reptilian Behavior in the Workplace
The reptilian brain, our oldest brain, operates at the level of survival instinct. It’s the life of easy choices — Can I eat it? Will it eat me? Can I mate with it? This brain regulates basic life functions, generates strong primitive emotions needed for survival (lust, fear, aggression, disgust), doesn’t take orders, and is so far away from “executive central” (the neocortex) it doesn’t even know we have one. It is also the seat of addiction; you don’t use it, it uses you until and unless you get conscious and learn some EQ. Unmanaged it results in “poor judgment,” so increase your awareness and EQ to learn how to incorporate this vital but sometimes troublesome source of knowledge into your life.
Did You Know: Serotonin and Emotions
Emotional intelligence means managing our emotions and those of others, and being able to choose appropriate action.
Your Worst Enemy to Successful Investing – the Media
How do you make your investment decisions and where do you get your information? If you’re like most of the people I know, you look to the experts.
That’s fine, however it’s important to be aware that for every expert, there’s an opinion and for every opinion there’s an expert. I have a friend who says that opinions are like noses: everyone has one but you wouldn’t live in anyone else’s nose!