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Although there has been a great deal of controversy over the use of pop-up windows, the fact remains; pop-up windows are highly…
If you want create a PR campaign that is effective and consistent, you must learn to market your story to the news media. You must learn to treat reporters as the customers who will either buy or reject your product: raw news.
"How can I get them to buy-in to this idea?" Anna, a bank manager, asked me. She had an idea for restructuring the department. She knew it would work, but only if everyone would agree to it.
Once your web site has been up for at least a year, you may start wondering if it's worth supporting for the following year. The equation is rather simple: Is your web site adding more value to your business than it costs to operate? Read on to learn about some of the factors that will help you figure this out.
Does your company have EVERYHING it needs? Few do. You may need specialized expertise, technology, products, facilities, or even customers. You can have the BEST expertise in the business, but without the capital, your talent will be wasted. Do you have all you need? If not, why not try a joint venture with someone that has what you need in exchange for what YOU can…
"It's called Companion Air," my client Sarita bubbled. She wants to take a trip and doesn't want to leave Rudy, her dog, at home. So there she is, with lots of money and time, staying home.
