Create Your Own “First Visit” Popup Window

It's a proven fact that the use of popup windows is a highly effective marketing technique that produces great results. However, they can be very irritating to your visitors. How can you use this powerful marketing technique without offending your visitors? Compromise and use a popup window that only displays the first time your visitor enters your site.

If I could start over… Lessons learned in e-publishing business

As my online business approaches its 1st anniversary, I look back on my efforts and results, trying to summarize and draw conclusions. What would I have done differently if I had to start from scratch again? What could I have done better? If you are just starting out in an information publishing business, or thinking about going into an e-business, the information I will share…

How to Market Your News to Reporters

If you want create a PR campaign that is effective and consistent, you must learn to market your story to the news media. You must learn to treat reporters as the customers who will either buy or reject your product: raw news.