Archive
Are You Familiar with Trademark Law?
You've been using your company name for a while now and, as things get more crowded, you're beginning to wonder if anyone…
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Provide Great Customer Service and Gain Instant Customer Loyalty
If you thought that customer service was simply answering your customer’s email, you’re dead wrong! Conducting an eCommerce business takes more attention to detail than a normal brick-n-motor company. With eMail being the most used Internet application you have a real opportunity to keep in touch with your customers and provide excellent customer service.
Will You Lead, Follow or Develop Your Board as Your Partner?
Why Conduct Board Evaluations?
Ten Ways to Get SEO Clients… beginning with your local market
If you're a professional search engine optimizer, the field is wide open for you as far as clients are concerned. But how on earth do you find them? Let's face it: virtually every single business Web site is a potential client. But if you send out bulk e-mail, you risk getting tar and feathered by the E-Mail Spam Police.
Styling Your Copy for Search Engines AND Visitors
Since all of the major search engines use the words that appear on web pages as an important factor in their ranking algorithms, it is important to make sure that you let the search engines know exactly what your pages are about. However, it is just as important that you do so in a way that will not compromise your marketing message or turn off…
How to Win a News Reporter’s Heart
Every have trouble convincing a news reporter to cover your story? Here's how to solve that problem. Like all other humans, reporters are subject to the Law of Reciprocity. When they receive cooperation, they will give cooperation. When they receive loyalty, they will give loyalty. When they receive gifts, they will give gifts.
