How Much to Spend on Advertising Part II

In part I we looked at three things you need to decide before you can calculate how much to spend on advertising. In part II we will look at how to take that information and put it to use.

5 Secrets To Saving Marketing Dollars

Secret #1 Cut Out The Excess Does size really count? Not in this case! Smaller can actually be more effective in the long run. Yes, you can actually cut down the size of your ad and run it more often to receive better results in most cases. The size of your ad does not produce the consumer confidence that consistency does! This first secret alone…

Provide Great Customer Service and Gain Instant Customer Loyalty

If you thought that customer service was simply answering your customer’s email, you’re dead wrong! Conducting an eCommerce business takes more attention to detail than a normal brick-n-motor company. With eMail being the most used Internet application you have a real opportunity to keep in touch with your customers and provide excellent customer service.

Ten Ways to Get SEO Clients… beginning with your local market

If you're a professional search engine optimizer, the field is wide open for you as far as clients are concerned. But how on earth do you find them? Let's face it: virtually every single business Web site is a potential client. But if you send out bulk e-mail, you risk getting tar and feathered by the E-Mail Spam Police.