network
Well, congratulations! You have decided to start your business online. You have the skills, the knowledge, the enthusiasm and desire needed. There's…
If you're a professional search engine optimizer, the field is wide open for you as far as clients are concerned. But how on earth do you find them? Let's face it: virtually every single business Web site is a potential client. But if you send out bulk e-mail, you risk getting tar and feathered by the E-Mail Spam Police.
Since all of the major search engines use the words that appear on web pages as an important factor in their ranking algorithms, it is important to make sure that you let the search engines know exactly what your pages are about. However, it is just as important that you do so in a way that will not compromise your marketing message or turn off…
Every have trouble convincing a news reporter to cover your story? Here's how to solve that problem. Like all other humans, reporters are subject to the Law of Reciprocity. When they receive cooperation, they will give cooperation. When they receive loyalty, they will give loyalty. When they receive gifts, they will give gifts.
This information-packed session should be on a "not to be missed" list for future participants, no matter what their level of expertise. I found myself continually saying, "Oh yeah! I forgot about that!" as they discussed strategy after strategy. The session offered excellent reminders of things that are so easy to forget, especially considering how complex search engine marketing is. And, it presented new strategies…
On August 10th I had the opportunity to talk about (Distributed) Denial of Service (DDoS) at the Megabit 2002 event. I wanted to show a new way to use standard routers and protocols to combat denial of service. Unfortunately there wasn't enough time to really prepare the test setup. I was unable to show conclusively that it works. I was able to explain how it…
