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Being successful in small business has always had its special challenges. But with the uneasy war economy and an economic recession in…
Are you getting the results you need from your website? Fact: traffic and search engine results are the key to website success. Everyone agrees that you don't just need traffic for website success, right? You need "targeted" traffic. The old chestnut of quality over quantity is far truer here more than anywhere else.
In a previous article I argued that the reason why gray text is used more and more on the web is because it looks better than black text from a distance, and since designers do not really read the text on sites they design, they prefer the visually better looking alternative. I also offered a solution to the problem in the form of light background…
Business financing can come in the form of conventional loans, SBA (Small Business Administration) loans, and seller financing. A combination of the three forms may be used, but SBA loans are by far the most popular. In fact, SBA loans are the primary source of capital injected into the small business community nationwide. Last year the SBA assisted small businesses with over $10 Billion Dollars…
This week we are at war. War is an unfortunate reality of life we too often face.
Is all communication persuasive, aimed at convincing others to act or think as we wish? Sometimes it seem like it is. At the least, we can say that much of what we communicate has a persuasion component in it. Consider this article, which takes an editorial rather than an overtly persuasive approach. Yet, the underlying premise is that strategic communication works more effectively than communication…
