What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that – next time – your sales improve! Let’s take a look at the breakdown of an ad campaign, and how to determine what went wrong.

When You Can’t Find Perfect People

Before one of my keynotes, an attendee who introduced himself as Mr. Lansdorf asked me, “What can I do about working for a corporation full of stiffs?” In spite of the fact that the company paid quite well, Mr. Lansdorf’s people never performed the way he hoped they would when he hired them. His co-workers weren’t much better. As for his boss, “He couldn’t care less about my problems. He’d like to be able to forget about my whole department.”

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