Blog Your Business

Does your business need a blog? A blog is a Web log, an online journal. Blogs started out as online diaries, in which diarists shared their everyday lives with the world. From their beginnings as a weird Web fad in 1998, blogs have moved on, and are well on the way to becoming a standard business tool.

Pick a City – any City

Operating your own city guide on the Web can be interesting and very profitable. Almost every city already has at least one city guide. But there is always room for one more. For example, I live near Phoenix, Arizona. I could call my site “The Best Guide to Phoenix”, “The Official Guide to Phoenix”, or “The Complete Guide to Phoenix”.

$10 Per Click (do they know something we don’t?)

I have utilized pay-per-click (PPC) advertising since its inception about two years ago. With PPC, the advertiser is only charged when a person actually clicks on their link. The amount you actually pay for each click is referred to as the cost-per-click (CPC). I’ve got to admit, I was pretty leery at first. But since then I’ve watched the price of certain search engine keywords skyrocket in excess of $10 per click! The big question isn’t how much it costs per click but how many clicks does it take to get an acquisition. I’ve often asked myself, why would so many companies pay that much money for one single, measly, push of the index finger? The answer is simple – it just works!

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