Three Steps to a Professional Image

One of the biggest reasons home-based business entrepreneurs often fail to attract customers is that they also fail to create a professional image. A professional image is an element of your credibility and without credibility winning customers is an uphill battle.

4 min read Events

Blogs Gone Wild! Microsoft Challenges Google

The blogs and web forums are going crazy over the widely reported story that Microsoft is challenging Google for search supremacy. In an article at Microsoft and NBC owned MSNBC.com, Microsoft said that it is taking aim at privately held Google.

2 min read Archive

Effectively Screening Large Piles of Resumes

Unfortunately, unemployment is up in the technology industry for the first time in many years. The Information Technology Association of America has estimated that IT employment contracted 5% over the last year, leaving lots of people on the street. In Information Technology firms, employment dropped by 15%. Employment of IT professionals in the corporate market dropped by 4%.

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7 Tips for Finding and Hiring a Good Copywriter

A search on Google for "copywriter" will turn up no less than 174,000 names. Writers who call themselves copywriters may be plentiful, but real copywriters who are good are hard to find. Ernest Hemingway and George Bernard Shaw tried it and decided they couldn't do it. John Marquand and Stephen Vincent Benet gave up almost as quickly as they started. Aldous Huxley said it was…

4 min read Archive

Take Your Good Idea One Step Further

Whether you're an executive, a member of a team, or an entrepreneur you often think ahead. When you do it in a formal sense, it's called it planning; when you do it informally it's something like speculating.

4 min read Events