7 Tips for Finding and Hiring a Good Copywriter

A search on Google for "copywriter" will turn up no less than 174,000 names. Writers who call themselves copywriters may be plentiful, but real copywriters who are good are hard to find. Ernest Hemingway and George Bernard Shaw tried it and decided they couldn't do it. John Marquand and Stephen Vincent Benet gave up almost as quickly as they started. Aldous Huxley said it was…

Take Your Good Idea One Step Further

Whether you're an executive, a member of a team, or an entrepreneur you often think ahead. When you do it in a formal sense, it's called it planning; when you do it informally it's something like speculating.

Would You Rather Be Wealthy?

Would you rather be wealthy or poverty-stricken? Not a difficult question to answer, is it? How do you think your thoughts impact on your financial state?

Low Product or Service Sales? Know your Thirty-Second Tell and Sell

How would you like to have countless people clamoring for your products and willing to visit your Web site to buy them? Most entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame! Maybe you've said, "My product is about…." You mention the features such as tips in a book or fast delivery within 3…