Getting and Keeping Customers in the Age of Disbelief
We’re in the “Age of Disbelief.” That means you CANNOT do whatever it takes to get through to prospects and customers. Deception…
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We’re in the “Age of Disbelief.” That means you CANNOT do whatever it takes to get through to prospects and customers. Deception…
Abstract: The internet is electronic, but it services customers which live in physical space and often must visit a store.
Most direct response writers have learned the importance of presenting benefits instead of listing features, of asking for response, and of positioning the product or service they’re promoting. Many, however, commit less publicized sins of commission and omission which can be equally harmful to response.
Being focused and successful requires structure, a supportive framework. It's similar to the poles which successfully hold up the canvas of a tent. Without the required poles there wouldn't be enough structure to successfully create the tent. You too need to put in place sufficient structure to support your goals and dreams.
I'm a professional coach. I'm not in it to see if I like it, or how much I can make how fast, or because it's the latest fad. I'm in it because it's my profession. I love the work and I'm in it for the long haul. It took years to learn the skills and build the practice base and my product is people's lives.…
Marketing is about results. Key to achieving results is your ability to be adaptive and forward-thinking -- involved in a process that lets you evolve your marketing campaign as new information enters the picture. People who achieve great results from their promotional efforts understand the marketing process. You'll often notice they have high levels of energy and a ceaseless flow of great ideas. Indeed, it…