Flaming Kitchen Sponges That Make Readers Read
(Nearly) every newsletter should have a note from the editor. You can use this section to tell readers about your pets or…
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(Nearly) every newsletter should have a note from the editor. You can use this section to tell readers about your pets or…
Every consultant dreads this conversation, but eventually we all have it. Invariably, it strikes at moments of great pride.
Often, the sense of lostness inside a website is because the Internet involves a non-linear network of links.
Your book expresses your wondrous information, your creativity, your genius. It's your dream come true. Or is it? You have already tried a few venues--maybe an expo, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.
"Junk Mail" could well be defined as mail that's not relevant. Well, there's still too much junk mail abounding. So being relevant is of increasing relevance. It's in our own best financial interests, in the best interests of our prospects and clients... and in the best interests of our environment.
Over the past 35 years, I have been involved in the development and deployment of scores of business-to-business lead generation programs. Here are the 21 most significant truths I’ve learned.