How to Market Your Unsold Books on the Internet: It’s Easy

Your book expresses your wondrous information, your creativity, your genius. It's your dream come true. Or is it? You have already tried a few venues--maybe an expo, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.

The Whys and Hows of Prospect/Customer Qualification

"Junk Mail" could well be defined as mail that's not relevant. Well, there's still too much junk mail abounding. So being relevant is of increasing relevance. It's in our own best financial interests, in the best interests of our prospects and clients... and in the best interests of our environment.

21 Truths About Generating Qualified Leads

Over the past 35 years, I have been involved in the development and deployment of scores of business-to-business lead generation programs. Here are the 21 most significant truths I’ve learned.