Wading Through The Search Engine Myths

There is an abundance of search engine information available on the web- some of it valuable, much of it contradictory. Throughout the years some prevailing search engine myths have developed. Some of these myths are still encouraged by companies with a financial interest in their continued existence. Others are based upon techniques that were effective years ago but no longer work. Still others come from…

4 min read Archive

Flaming Kitchen Sponges That Make Readers Read

(Nearly) every newsletter should have a note from the editor. You can use this section to tell readers about your pets or kids, you can use it to tell them about your new office, or you can use it to tell them about your flaming kitchen sponge.

4 min read Events

Sp^m — How Much Will it Cost Your Business?

According to a recent study conducted by Ferris Research, a market and technology research firm specializing in messaging and collaboration, Sp^m will cost U.S. businesses over $10 billion in 2003.

6 min read Archive

How Important Is The Look ‘n’ Feel Of Your Website?

The look 'n' feel of your website is important. However, it is less important than your text-based content. In most commercial websites, the role of the traditional graphic designer is relatively minor. The role of the information architect is central. The role of the editor and author is critical.

3 min read Archive

Building Successful Brands On The Web

According to a global web-based survey by Interbrand, the Google brand had the most impact on people's lives in 2002. Google beat established brands such as Coke and Apple. This illustrates how on the Web you build brands differently. It is less about how a brand looks than how it works.

3 min read Archive