network
You get through college with IQ, but you get through life with EQ-emotional intelligence. 80% of the qualities that lead to success…
The look 'n' feel of your website is important. However, it is less important than your text-based content. In most commercial websites, the role of the traditional graphic designer is relatively minor. The role of the information architect is central. The role of the editor and author is critical.
According to a global web-based survey by Interbrand, the Google brand had the most impact on people's lives in 2002. Google beat established brands such as Coke and Apple. This illustrates how on the Web you build brands differently. It is less about how a brand looks than how it works.
Search engine placement is a science and, like any scientific project, a proper search engine campaign requires a controlled environment. Even in the best of circumstances an SEO has a myriad of variables to consider that may have a positive or negative effect on a search engine marketing campaign. For accurate research to take place, a controlled environment must be entirely free of any web…
Every consultant dreads this conversation, but eventually we all have it. Invariably, it strikes at moments of great pride.
Often, the sense of lostness inside a website is because the Internet involves a non-linear network of links.
