Sales
Let Yourself Be Typecast
In 1930, Hollywood actor Bela Lugosi turned down an offer to play the Monster in "Frankenstein." This happened just after Lugosi scored…
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The Sky is Falling!
All is lost! You will never make it! Everyone's out to get you! Your business is DOOMED!
Usability Is Good Management
The professional manager is always looking for feedback. They test their plans and theories constantly. They are sensitive to cues within their environment, adapting as appropriate. The website manager operates within a feedback-starved environment. Thus, they need to be much more proactive in seeking feedback. Usability is a way of doing this.
Selling From A Mini Site: The Numbers Don’t Lie
I'm going to simply list a process you should be following if you're trying to sell something from a mini site. Step by step, with a running example to drive the point home.
Realtors – Unlock the Secret To “Closing” Internet Homebuyers
According to the National Association of Realtors - 69% of new homebuyers plan to use the Internet the next time they purchase a home. Now, if this doesn't make you stand-up and take notice - then nothing else will.
Are You In Business To Help Customers?
Customers want to believe you are in business to help them. They don't mind if you make a profit by helping them. But they won't buy from you if they believe you are only in business to get their money. Here are 4 ways you can assure customers that you are in business to help them.
