Archive
Context Is Everything
We're working on a media kit and collateral material for an internet company looking to boost its advertising substantially. The company has…
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Are You About To Get Eaten?
Successful business people often hate change. The mere thought of making one frightens them. It flat scares some silly. They know what they have, and are unwilling to take even modest risk for greater gain. Their fear is they'll lose some of what they already have.
4 Cover Letters for 4 Job-Search Strategies
If you are like many who have resolved to move your job search into high gear, don't forget the importance of the cover letter as part of your self-marketing materials. The cover letter is essential for creating a positive first impression. Additionally it answers questions such as:
Michael Katz Answers E-Newsletter Questions
Electronic newsletters (or E-Newsletters or Ezines) are conceptually simple: they're just emails sent to a number of people at once. In practice however, they involve many moving parts, and to be done professionally, it requires both a big picture view, as well as a tactical understanding of how the pieces fit together. E-Newsletter Guru and author of the book, E-Newsletters That Work Michael J. Katz…
Career Fairs — Your Shortcut to Job Interviews
In many cities and local communities, spring is career fair season. While these events often prove disappointing, job-seekers who understand how "work" career fairs use these events as powerful networking sessions leading to interviews with future employers. If you are considering attending a job fair soon, you'll get more out of the event by following these three rules.
Optimizing Your Sales Letter
If you sell a product online, there's a good chance that you have a sales letter for it. Hopefully you've got a great headline that grabs people's attention and then sales copy that states the benefits of your product and is designed to convert visitors to customers. There is a good chance that you have an affiliate program for your product and you may even…
