Archive
XSL Transformation
Are you scalable as you could be? If you're pulling a lot of your content from a database, don't count on it.
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Branding With A Pay-Per-Click Twist
Pay-per-click (PPC) advertising is an outstanding media to use to Brand your mark (company or products). Through search engine browsing, your target prospect comes directly to you, searching for what you're offering. If you' re in the top few positions the prospect will see your mark over and over again - even if they don't click on your link. Since you are only charged when…
Quickbooks Question + Mileage Deductions
I have a question about payroll items and tax tracking categories in QuickBooks. I have JUST ME and I'm an 1120S, so I don't feel it's worth the $169 subscription price when I can download the tables once for free. I waited until after 2/15/2003 to activate my free download, but now the Payroll area keeps running me through the setup wizard and telling me…
Negative Creative
There are almost as many direct response marketers against using negative appeals and copy as there are against using humor. It wasn't always that way. In the 70s and 80s, you'd see a pretty fair number of headlines/envelope teasers/Johnson boxes with lines like:
Building Consumer Confidence
Consumer confidence is far more difficult to build and sustain online than it is offline.
Are You About To Get Eaten?
Successful business people often hate change. The mere thought of making one frightens them. It flat scares some silly. They know what they have, and are unwilling to take even modest risk for greater gain. Their fear is they'll lose some of what they already have.
