network
Pay particular attention to your headlines. This is where you sell the sizzle, not the steak. Your headline must articulate a benefit,…
I have a question about payroll items and tax tracking categories in QuickBooks. I have JUST ME and I'm an 1120S, so I don't feel it's worth the $169 subscription price when I can download the tables once for free. I waited until after 2/15/2003 to activate my free download, but now the Payroll area keeps running me through the setup wizard and telling me…
There are almost as many direct response marketers against using negative appeals and copy as there are against using humor. It wasn't always that way. In the 70s and 80s, you'd see a pretty fair number of headlines/envelope teasers/Johnson boxes with lines like:
Consumer confidence is far more difficult to build and sustain online than it is offline.
Successful business people often hate change. The mere thought of making one frightens them. It flat scares some silly. They know what they have, and are unwilling to take even modest risk for greater gain. Their fear is they'll lose some of what they already have.
If you are like many who have resolved to move your job search into high gear, don't forget the importance of the cover letter as part of your self-marketing materials. The cover letter is essential for creating a positive first impression. Additionally it answers questions such as:
