Employment
The Secret Ingredient of News Coverage
Why do so many PR campaigns fall flat, failing to attract the media attention that their creators crave?
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Branding with a Pay per click Twist
Pay-per-click (PPC) advertising is an outstanding media to use to Brand your mark (company or products). Through search engine browsing, your target prospect comes directly to you, searching for what you're offering. If you're in the top few positions the prospect will see your mark over and over again - even if they don't click on your link. Since you are only charged when someone…
5 Easy Ways to Improve Your Website
When designing your website, remember to avoid useless and confusing features, however "cool" they may seem to be. Usually, keeping things simple and consistent are the best way to go. Here are five easy ways to improve your website and make it more appealing to your visitors.
Ten Tips for Effective Internet Article Writing
On the Internet "content is king", and the real guts of content is the written word.
Tips for Writing Effective Sales Copy
Without fail, every single time I lead a Search Engine Workshop (http://www.searchengineworkshops.com), I get a bevy of questions on how to write effective ad copy. Obviously, the many elements involved have received voluminous regard in myriad books, lectures and seminars spanning more than seven decades. So, to simplify such a wide ranging subject is difficult, to say the least. Regardless, there are many easily identified…
Tips for Writing Effective Sales Copy, Part 1
Without fail, every single time I lead a Search Engine Workshop (http://www.searchengineworkshops.com), I get a bevy of questions on how to write effective ad copy. Obviously, the many elements involved have received voluminous regard in myriad books, lectures and seminars spanning more than seven decades. So, to simplify such a wide ranging subject is difficult, to say the least.
