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Top Ten Ways to Increase Web Sales
The ideals and the spirit of the Founding Fathers are very much alive in the 21st Century -- in the lives, and…
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Tips for Writing Effective Sales Copy
Without fail, every single time I lead a Search Engine Workshop (http://www.searchengineworkshops.com), I get a bevy of questions on how to write effective ad copy. Obviously, the many elements involved have received voluminous regard in myriad books, lectures and seminars spanning more than seven decades. So, to simplify such a wide ranging subject is difficult, to say the least. Regardless, there are many easily identified…
Tips for Writing Effective Sales Copy, Part 1
Without fail, every single time I lead a Search Engine Workshop (http://www.searchengineworkshops.com), I get a bevy of questions on how to write effective ad copy. Obviously, the many elements involved have received voluminous regard in myriad books, lectures and seminars spanning more than seven decades. So, to simplify such a wide ranging subject is difficult, to say the least.
XSL Transformation
Are you scalable as you could be? If you're pulling a lot of your content from a database, don't count on it.
Tips for Writing Effective Sales Copy, Part 2
Pay particular attention to your headlines. This is where you sell the sizzle, not the steak. Your headline must articulate a benefit, a USP! Many ad copy writers spend more time refining their headline than they do the body copy of the ad. And, don't be afraid to test different headlines against each other while leaving the rest of your offer the same.
Universal Truth And B2B Branding
While very few things are certain in the world of B2B marketing, I have heard the following three statements pretty much universally agreed upon by every sales and marketing executive: There are not enough leads. There is not enough brand awareness. There is not enough budget to get the first two done. So how can a marketing executive battle these universal truths?
