network
When designing your website, remember to avoid useless and confusing features, however "cool" they may seem to be. Usually, keeping things simple…
Pay particular attention to your headlines. This is where you sell the sizzle, not the steak. Your headline must articulate a benefit, a USP! Many ad copy writers spend more time refining their headline than they do the body copy of the ad. And, don't be afraid to test different headlines against each other while leaving the rest of your offer the same.
While very few things are certain in the world of B2B marketing, I have heard the following three statements pretty much universally agreed upon by every sales and marketing executive: There are not enough leads. There is not enough brand awareness. There is not enough budget to get the first two done. So how can a marketing executive battle these universal truths?
That question raises ire in all but the most sanguine marketer. Branding dead? That's heresy-just the type of thing to get your attention. Actually branding will never die-- it's the tools and the means by which we typically use them to achieve the goal of branding that are, in fact, obsolete. What's worse-- every tool and technique we've spent our careers learning, useless or not,…
We're working on a media kit and collateral material for an internet company looking to boost its advertising substantially. The company has done extremely well for advertisers (mostly dr advertisers) on a cost per click basis. One reason for its success is that the user/consumer chooses this navigation tool - it isn't embedded in some other software - and it isn't spyware.
Pay-per-click (PPC) advertising is an outstanding media to use to Brand your mark (company or products). Through search engine browsing, your target prospect comes directly to you, searching for what you're offering. If you' re in the top few positions the prospect will see your mark over and over again - even if they don't click on your link. Since you are only charged when…
