Archive
Why Reporters Like ‘Bad’ News
Whenever you deal with the news media, there is a primary rule that you must keep in mind at all times.
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Increase Newsletter Readership: Make It Easy To Subscribe
Everyone puts out an e-newsletter these days. I'm getting more calls from companies who want someone to either write articles or oversee the project from start to finish. Which led me to a simple question -- what types of product newsletters are companies putting out these days? You know, your typical company that manufactures instrumentation or software or that esoteric widget.
Competing Visions of Corporate IT’s Future
Speaking at and attending the recent Forbes Magazine CIO Forum meeting, I had the opportunity to explore the emerging trends in the strategies and concerns of the CIOs of corporate America.
Is Someone Stealing Your Source Code?
That's a question that worries many people on the Internet. And some people go to great lengths to hide their source code.
Choose Controversy that Creates Positive News Coverage
Controversy is the secret ingredient that can turn your story from one that the media ignore to one that reporters clamor to own.
Site Content Review: Organization That Sells
Dear EWRITE, I've been reading this newsletter for some months now and it's helped me to produce my site at www.cotswoldinternet.com. I'd welcome any feedback and critique on the site especially regarding writing to sell. It's early days but I'm concerned that my copy doesn't sell the site benefits well enough.
