Tame The Marketing! E-Newsletters Grow With Content

In this e-newsletter review, Michael Katz, e-newsletter expert, has a few key suggestions for Darryl Antonio's travel newsletter: tame the marketing and boost the content! Read this review for some specific suggestions that may apply to your own newsletter.

The New Mature Market: How Mature Is It?

Today's "mature market" is not your father's "mature market." It is, on average, healthier, wealthier, and more active than any similar cohort in history. More than 80 million strong, with another 40 million to be added to its ranks by 2020, Americans who are 50 or older comprise a critically important market for a number of categories-some of which may surprise you:

Selling the Value Proposition

Pricing your product or service is one of the thorniest marketing decisions you will make. Typically, you will consider the costs of producing and providing that product or service, distribution, advertising, and the competitive environment. And, of course, profit. Maybe there's a little wiggle room to make more or less profit and still stay in business. And then you hold your breath and hope the…

Apache Shared Modules in Delphi

Back in Issue 69 (May, 2001) of The Delphi Magazine in Apache Shared Modules, I looked at the Apache Web server running on Linux and how Kylix could be used to write CGI applications and also Apache shared modules or DSOs (the main thrust of the article). That was shortly after Kylix had been released, and discussed how to overcome a variety of problems, including…

How to Get Famous Fast

Walter Winchell was the most influential newspaper columnist of the 1930s and 1940s, a time when newspapers were the most powerful media in the world.