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Accelerated Proof
The happy 90's were all about speed. Speed is still important, but it has taken on a different meaning. Where speed is…
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Streamlining Project Management for the Web Designer
The project management of a web design job can make or break the project. If you are a web designer who has to perform your own project management, the following guidelines can help you to stay on budget and hit your deadline.
Marketing An Online Business: Your Time or Your Money?
We've heard it time and time again: starting a business on the internet can be very affordable when compared to the traditional 'brick-and-mortar' business.
Tame The Marketing! E-Newsletters Grow With Content
In this e-newsletter review, Michael Katz, e-newsletter expert, has a few key suggestions for Darryl Antonio's travel newsletter: tame the marketing and boost the content! Read this review for some specific suggestions that may apply to your own newsletter.
The New Mature Market: How Mature Is It?
Today's "mature market" is not your father's "mature market." It is, on average, healthier, wealthier, and more active than any similar cohort in history. More than 80 million strong, with another 40 million to be added to its ranks by 2020, Americans who are 50 or older comprise a critically important market for a number of categories-some of which may surprise you:
Selling the Value Proposition
Pricing your product or service is one of the thorniest marketing decisions you will make. Typically, you will consider the costs of producing and providing that product or service, distribution, advertising, and the competitive environment. And, of course, profit. Maybe there's a little wiggle room to make more or less profit and still stay in business. And then you hold your breath and hope the…
