Archive
ON GUARD! The Oldest Scam
You've seen the ads in newspapers, magazines - even on the Internet: "Get paid to stuff envelopes!" It seems the ultimate work-…
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The New Mature Market: How Mature Is It?
Today's "mature market" is not your father's "mature market." It is, on average, healthier, wealthier, and more active than any similar cohort in history. More than 80 million strong, with another 40 million to be added to its ranks by 2020, Americans who are 50 or older comprise a critically important market for a number of categories-some of which may surprise you:
Selling the Value Proposition
Pricing your product or service is one of the thorniest marketing decisions you will make. Typically, you will consider the costs of producing and providing that product or service, distribution, advertising, and the competitive environment. And, of course, profit. Maybe there's a little wiggle room to make more or less profit and still stay in business. And then you hold your breath and hope the…
Apache Shared Modules in Delphi
Back in Issue 69 (May, 2001) of The Delphi Magazine in Apache Shared Modules, I looked at the Apache Web server running on Linux and how Kylix could be used to write CGI applications and also Apache shared modules or DSOs (the main thrust of the article). That was shortly after Kylix had been released, and discussed how to overcome a variety of problems, including…
How to Get Famous Fast
Walter Winchell was the most influential newspaper columnist of the 1930s and 1940s, a time when newspapers were the most powerful media in the world.
Superior Diversification on a Shoestring Budget
We've been preaching the merits of wide stock market diversification for many years, and the advantages should be painfully obvious these days after the bear market that started in 2000. Any investor who loaded up on growth stocks or technology funds a few years ago should now be able to see the advantage of owning some other kinds of assets as well.
