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Following a previous article on marketing metrics, many of you raised the question of measuring marketing impact on the company bottom line.…
As an IIS administrator it sometimes gets downright annoying having to fend off all the insults from Apache admins I meet claming innate server superiority. Generally the discussion about Web administration starts first with all the various security holes plaguing IIS and the negative press the platform garnered over the last year.
Many do-it-yourself webmasters and online entrepreneurs have been led to believe that search engine optimization is a black art, and that no mere amateur can hope to compete with the "experts." If you are among them, you're missing out on a great opportunity to drive free, targeted traffic to your website.
For years, one of my favorite quotes has been "you can't steal second base with one foot on first." Too many direct marketing users don't understand the risk involved in keeping their feet on first base; they see only the risk of stealing second. An even higher percentage of direct marketers don't seem to understand the risk of not swinging for the home run occasionally.…
The happy 90's were all about speed. Speed is still important, but it has taken on a different meaning. Where speed is most important today is in proving your solution to potential buyers. I call it Accelerated Proof. Put yourself in the customer's shoes. When you make a major purchase, you want to try it out first. Purchasing enterprise software is a major commitment with…
The bear market that showed up at the end of 2000 has every brokerage house-as well as the entire mutual fund industry-scrambling to find creative ways to boost both their image and bottom line. Unfortunately, this is often at the investors' expense.
