Archive
How to Avoid the Worst Mistakes
Investing is about taking risks, and when you do that, you’re entitled to expect a return that’s commensurate with the level of…
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Weighing Risk and Reward
For years, one of my favorite quotes has been "you can't steal second base with one foot on first." Too many direct marketing users don't understand the risk involved in keeping their feet on first base; they see only the risk of stealing second. An even higher percentage of direct marketers don't seem to understand the risk of not swinging for the home run occasionally.…
Accelerated Proof
The happy 90's were all about speed. Speed is still important, but it has taken on a different meaning. Where speed is most important today is in proving your solution to potential buyers. I call it Accelerated Proof. Put yourself in the customer's shoes. When you make a major purchase, you want to try it out first. Purchasing enterprise software is a major commitment with…
The Inside Scoop on Mutual Fund Rip Offs
The bear market that showed up at the end of 2000 has every brokerage house-as well as the entire mutual fund industry-scrambling to find creative ways to boost both their image and bottom line. Unfortunately, this is often at the investors' expense.
Keep ‘Em If You Got ‘Em: 3 Ways To Build Customer Loyalty
The most valuable, sustainable, defensible asset that any professional service business has is its existing relationships. Everything else (everything else) about you and the way you do business can be copied almost overnight by a competitor.
ON GUARD! The Oldest Scam
You've seen the ads in newspapers, magazines - even on the Internet: "Get paid to stuff envelopes!" It seems the ultimate work- at-home opportunity. You figure it can't be a scam because you see these ads all the time. Someone must know something you don't; someone must be making money stuffing envelopes. Should you try it?
