How to Market Your Unsold Books on the Internet: It’s Easy
Your book expresses your wondrous information, your creativity, your genius. It’s your dream come true. Or is it? You have already tried a few venues–maybe an expo, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.
The Whys and Hows of Prospect/Customer Qualification
“Junk Mail” could well be defined as mail that’s not relevant. Well, there’s still too much junk mail abounding. So being relevant is of increasing relevance. It’s in our own best financial interests, in the best interests of our prospects and clients… and in the best interests of our environment.
21 Truths About Generating Qualified Leads
Over the past 35 years, I have been involved in the development and deployment of scores of business-to-business lead generation programs. Here are the 21 most significant truths I’ve learned.
20 Make It or Break It Direct Marketing Questions
Testing is a more important factor in direct marketing success than ever. Why?
Increased pressures on revenue expansion while holding expense budgets steady.
More rapid changes in the marketplace that can be monitored by testing.
Greater choices about media and combinations of media, types of offers, creative strategies and executions
SEO Corner – Submitting All Pages vs. the Main Page
Question: I would like to know what is the importance of submitting all of the web pages to search engines instead of only the main page?
12 Steps to Better E-Mail Marketing
The number is no coincidence. The allusion is, of course, to addiction recovery programs. E-mail is abused by “innocent” people, just as alcohol, drugs and food are. Obviously, e-mail abuse does not bear the same dire consequences.
Getting and Keeping Customers in the Age of Disbelief
We’re in the “Age of Disbelief.” That means you CANNOT do whatever it takes to get through to prospects and customers.
Deception is verboten. It’s not the way to start and build long-term relationships, and the consumer’s radar will detect the deception… and more likely than not, government and media scrutiny will mete out justice.
Dreamweaver MX Code Differences
As with most new versions of web development applications, the code that the application generates and/or recognizes will differ slightly.
Facing the Many Challenges of a Web Based Business!
When analyzing, identifying and exploring the many challenges of a web based business, it would be difficult to say that one specific area is the most challenging over others. By virtue of the fact that things change so drastically and constantly on the Internet, today’s answers are often tomorrow’s questions. Consequently, as soon as we figure out one set of problems, the age of technology presents us with yet another series of circumstances.
Traffic, Visitor, and Customer Analysis – Getting Started
I keep getting more and more requests for information on how to use visitor analysis to improve web site profitability.