Archive
Inspiration Has Job Security
The deadline for your ezine was yesterday. You have nothing to say. The last week you have spent preparing for a vacation,…
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Why You Don’t Get Things Done – And How You Can.
We humans are a funny lot. We are so diverse that any generalization usually has more exceptions than you can count. And that generalization is no different!
Realtors How to Make Sure Your Prospects Dont Trash Your Email
Every morning, I drop into my office, chair fire up my email program and wait, and wait, and wait.
Brand Your Website’s URL With a Favicon
Have you ever noticed that when you look at your browser favorites menu or the address bar, some entries have their own little icon beside their URL?
Maximizing Your Website’s Potential: A Guide for Business Owners
Guide for business owners to maximize website potential. Focus on understanding audience, defining goals, engagement strategies, and evaluating success.
Measuring Marketing ROI – How Low Can You Go?
Following a previous article on marketing metrics, many of you raised the question of measuring marketing impact on the company bottom line. While the general consultant answer - "it depends" - would hold true here as well, my real answer to most of you in the enterprise software world is simple but disappointing: YOU CANNOT.
