Setting The Tone

One of the most important things to get right when writing your ads, your ezine articles or your e-books is the 'tone of voice'. You want to catch your readers' attention - so that they don't delete your message out of boredom or immediate lack of interest - but neither do you want to be 'in their face', so that they still delete your message…

Are You Missing Your Chance to Work at Home?

Have you missed the turnoff that leads to your dream of working at home? Wouldn't that be disappointing? No one likes to think that they have wasted their chance, missed their opportunity. But that's exactly what happens to many.

Argument Weak – Talk **LOUDER**!!!

Have you heard of the preacher (there are probably quite a few of them fitting this description) who wrote in the margin of his sermon Argument weak - talk louder!'? Well, as with sermons and speeches, so with ads for your online business - talking louder won't convince anyone if your fundamental argument is weak.

Your And You’re

The mistake I see more often than any other online is confusion between "your" & "you're". How many times have you seen an e-mail appear in your inbox which begins: "If your serious about your online opportunity..."? Don't know about you, but that makes me hit the delete button at once.

Google Trauma: Dan Thies Rescues Reader’s Site

Hi Dan: So here is the Google problem. My website located at http://www.2linc.com was being reindexed by Google about twice a week. It then stopped being reindexed and has since reverted to an older cache of the site. When I resubmit the website to Google they index the site and then the cache becomes correct. After a few days Google's cache of my website reverts…