On ‘Weaving Well’

WHICH OR WHAT?

It seems that the word which' has rather fallen out of favour these days, to be replaced by what'. A question like this one, which I came across in an ezine's trivia section recently, leaps out at me as just not sounding right:

How To Avoid Losing Money As Your Local Currency Keeps Depreciating

Have you lost money because your local currency depreciated against major currencies? What is your hedging strategy? If live in a developing country and invest in local investments instruments, you will agree that devaluation of local currencies is by far the number one reason why most good projects do not yield returns promised by promoters and fund managers.

Less, Fewer, I and Me

Just a couple of quick tips today:- First, when to use less' and when to use fewer'. Though the opposite of both words is more', they are used differently. Some examples of correct usage are as follows:

Setting The Tone

One of the most important things to get right when writing your ads, your ezine articles or your e-books is the 'tone of voice'. You want to catch your readers' attention - so that they don't delete your message out of boredom or immediate lack of interest - but neither do you want to be 'in their face', so that they still delete your message…