Archive
Bye, Bye Sales Force
Gary Brighten, a GM engineer, logs on the Williams Controls website and goes to the GM-secure area. He clicks to the file…
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Relationship Marketing King: Wal-Mart Still No. 1
The economists are still telling us how bad the U.S. economy is, but don't say anything about the bad economy to your local Wal-Mart greeter. His or her employer just witnessed revenues grow by 12 percent in 2002, to $246.5 billion. He or she will probably proudly let you know that Wal-Mart Stores Inc. was just ranked number one-again-by Fortune magazine, leading the top 500…
Launching the Net Company
One of the most common questions I get from readers is, "What does it take to start an Internet business?" The assumption is that launching an Internet business is somehow different from starting an offline business. In truth, getting a business off the ground is no easier or less expensive online than it is offline.
eCommerce: Your Opportunities are Unlimited
Peter Drucker believes ecommerce will be to the Information Revolution what the railroads were to the Industrial Revolution.* To oversimplify, the Industrial Revolution was a time in which tools were produced that replaced people in the manufacture of goods. In the first thirty years, all was devoted to producing known products with machines.
Liquid Markup
Liquid was created because there was no markup language available to create sophisticated interactive animations that could be displayed in a web browser. * If you don't know anything about scripting, but have a basic understanding of HTML, you will still be able to use Liquid to create both sophisticated presentations and all kinds of 2D games.
The Truth About Pay Per Click Marketing
The key to an effective Pay-Per-Click program is driving the "right" traffic to your website. Since you pay every time someone clicks through to your site you want to attract only visitors who are interested in your product or service. And you want to be sure that, when they arrive at your site, they can find what they're looking for- quickly.
