The Truth About Pay Per Click Marketing

The key to an effective Pay-Per-Click program is driving the "right" traffic to your website. Since you pay every time someone clicks through to your site you want to attract only visitors who are interested in your product or service. And you want to be sure that, when they arrive at your site, they can find what they're looking for- quickly.

Clients Who Delay Making a Decision

More and more salespeople are facing sales situations in which clients are delaying the close. To begin to get the sale back on track the salesperson has to first really understand what is causing the delay. Is it really a delay? Does the opportunity exist? If so, what are the best steps to regain momentum? By knowing why the deal is on hold you can…

Who’s In, Who’s Out: The Continuing Saga Of The Search Engine Wars

There have been a lot of changes on the search engine front in the past year. So many that it's hard to keep track of who's still a major player and who isn't in the search engine game. With so many turning to "Pay for Submission and Pay per Click" models, there aren't a lot left that still accept free submissions. And of those that…

Ezine Readers Not Biting? Change the Bait

A newsletter can be a fantastic way to lure new customers, but without the right bait, you can send out line after line (or issue after issue) and not get a single bite. What should you be baiting your newsletter with? Let's take a look:

Bandwidth, Contention, and Profits

Whether your company offers data service to businesses, residential consumers, apartment dwellers, or university faculty and staff the effort required to provide quality data services becomes increasingly complex as you add customers or users. Contention is one of the most significant forces working against your efforts to deliver cost effective quality data services to your customers. Contention forces you to use more and more of…