Think of your interview as an achievement

You have attracted the attention of your target. The resume you submitted and the networking techniques you used were successful. Use this opportunity to showcase your relevant strengths and skills. Focus on learning from the experience and moving closer to securing the job you really want.

Primer: How to Test Your Ads & Improve Your Profitability

It's so easy to blow through money when marketing a website. If you're like many new entrepreneurs, you may have already wasted several hundreds, if not thousands, of dollars on marketing campaigns that didn't give you the results you were hoping for.

Magazines Online: They’re Finally Getting It

Looking back it's amazing to recall that magazines were once considered the best-positioned companies to succeed online. In the ancient days of the early 90s, magazines seemed to have it all: a brand name, years of archived editorial content, a deep list of advertisers who could be lured to the exciting new world of banner ads. Banner ads would produce the revenue to make it…

Bill Haig Answers Logo Credibility Questions

Hello, I am Bill Haig, pioneer of credibility-based logos. Research has demonstrated that a credible logo will greatly enhance your ability to achieve desired business goals. Therefore, your logo is probably the most important marketing tool on your site.