7 Innovative Tactics to Increase Your Site’s Ad Sales Revenues

It is both incredulous and understandable, that many successful web publishers (in terms of building web traffic) have little or no regular advertising revenue based on their site’s traffic. Incredulous, because in other forms of media, publishers are paid advertising on a cost per thousand basis (CPM). Understandable, because most web publishers do not come out of traditional publishing backgrounds and therefore, do not fully understand how advertising is sold. While some web publishers make meager revenue from the so called “pay for performance” advertising programs, and endeavor to increase their traffic using banner exchanges, most make no ad fees based on their site’s traffic, impressions, or unique visitors.

Wrinkle-Free Website Content

Based on the many reader inquiries I’ve received, I’d like to address some of the more important points that can help iron out all the wrinkles when preparing to write website content. As I’ve said before, these are thoughts and opinions based strictly from a writer’s point of view. With that said, I must elaborate that you can have the most beautiful site ever created, but without interesting, exciting content that makes people take notice, your site will never realize the success you’re after. A web site with pretty graphics and the latest technology minus informative, well-written content is useless.

Back To Top