Sales
Choose the Right Subject Line for your Ezine
How many times have you opened up a mail thinking it was something personal, only to find that it was nothing but…
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Improving Your Improvement Programs
What CEO's eyes wouldn't light up at the prospect of improving productivity and product quality while also saving millions by reducing waste and defects? But if improvement programs are going to have an impact, they must be cross-functional in their approach.
Job-Search King of the Hill — Tough Career Lessons Learned on the Playground
When you were a child, did you ever play a game called "king of the hill?" In my childhood neighborhood we had a low sand hill just right for playing king of the hill. A dozen of us would rush to the hill to scramble and push our way to the top. The hill only allowed one person on top-the king, the champ.
Email Market Without Getting Persecuted
You provide a Web service such as Web site design, Web site evaluation, search engine optimization, graphics design, or copy writing. You find a Web site that could sorely use your services. You send a friendly email message to the Web site's owner.
Six Steps to Selling By E-mail
Free. . . Sale. . . New . . . Hot. . . Act now! These words announce yet another e-mail sales message. We're inundated with e-mail pitches and wary of anything that sounds too good to be true. So, how do you write your e-mail sales messages so customers will open, and most importantly, act on them?
Fire That Salesman
That salesman can't sell anything! Fire'm!! This phrase has been uttered innumerable times by frustrated managers and executives who failed to make their numbers. The blame is always laid at the salesperson's feet. He did not close, she did not get the account; and so it goes, but few stop to look at the reasons for the salesperson's inability to bring home the proverbial bacon.
