Building Web Sites with Macromedia Studio MX – Book Excerpt

Macromedia's release of the MX Studio essentially turned their entire web product line inside out and rearranged the molecules. Instead of separate products performing specialized tasks, the tight integration of the tools-Freehand, Flash MX, Fireworks MX, Dreamweaver MX, and ColdFusion MX-means an entirely new, more efficient workflow can develop. A major workflow change is how objects created in each of the applications move easily between…

Improving Your Improvement Programs

What CEO's eyes wouldn't light up at the prospect of improving productivity and product quality while also saving millions by reducing waste and defects? But if improvement programs are going to have an impact, they must be cross-functional in their approach.

Email Market Without Getting Persecuted

You provide a Web service such as Web site design, Web site evaluation, search engine optimization, graphics design, or copy writing. You find a Web site that could sorely use your services. You send a friendly email message to the Web site's owner.

Six Steps to Selling By E-mail

Free. . . Sale. . . New . . . Hot. . . Act now! These words announce yet another e-mail sales message. We're inundated with e-mail pitches and wary of anything that sounds too good to be true. So, how do you write your e-mail sales messages so customers will open, and most importantly, act on them?