Quickbooks Question + Mileage Deductions
I have a question about payroll items and tax tracking categories in QuickBooks. I have JUST ME and I’m an 1120S, so I don’t feel it’s worth the $169 subscription price when I can download the tables once for free. I waited until after 2/15/2003 to activate my free download, but now the Payroll area keeps running me through the setup wizard and telling me that my tax tracking categories are all wrong. Even when I check “this payroll item is inactive” for the things I don’t use (like Tips Out and Tips In), it still gives me the error.
Negative Creative
There are almost as many direct response marketers against using negative appeals and copy as there are against using humor. It wasn’t always that way. In the 70s and 80s, you’d see a pretty fair number of headlines/envelope teasers/Johnson boxes with lines like:
Building Consumer Confidence
Consumer confidence is far more difficult to build and sustain online than it is offline.
Are You About To Get Eaten?
Successful business people often hate change. The mere thought of making one frightens them. It flat scares some silly.
They know what they have, and are unwilling to take even modest risk for greater gain. Their fear is they’ll lose some of what they already have.
4 Cover Letters for 4 Job-Search Strategies
If you are like many who have resolved to move your job search into high gear, don’t forget the importance of the cover letter as part of your self-marketing materials. The cover letter is essential for creating a positive first impression. Additionally it answers questions such as:
Michael Katz Answers E-Newsletter Questions
Electronic newsletters (or E-Newsletters or Ezines) are conceptually simple: they’re just emails sent to a number of people at once. In practice however, they involve many moving parts, and to be done professionally, it requires both a big picture view, as well as a tactical understanding of how the pieces fit together. E-Newsletter Guru and author of the book, E-Newsletters That Work Michael J. Katz takes your questions and answers them personally.
Career Fairs — Your Shortcut to Job Interviews
In many cities and local communities, spring is career fair season. While these events often prove disappointing, job-seekers who understand how “work” career fairs use these events as powerful networking sessions leading to interviews with future employers. If you are considering attending a job fair soon, you’ll get more out of the event by following these three rules.
Optimizing Your Sales Letter
If you sell a product online, there’s a good chance that you have a sales letter for it. Hopefully you’ve got a great headline that grabs people’s attention and then sales copy that states the benefits of your product and is designed to convert visitors to customers. There is a good chance that you have an affiliate program for your product and you may even have organized some joint ventures to promote it.
Original Content: The Benefits Of Writing It Yourself
One question that comes up often when I speak to businesspeople about E-Newsletters is, “How important is it for us to write original content?” I’ve been fielding this particular question long enough to know that what’s really being asked is, “Can we just get somebody else to write this for us?”
Much to the disappointment of the questioners, my answer has always been a resounding, “No!”
Are Headhunters Calling You… Or Ignoring You?
In my former life as a recruiter (also affectionately referred to as “headhunter”) I received hundreds of resumes a week from all parts of the country. The statement that a person’s resume gets a 15 second read is not far from the truth. In fact, 15 seconds is a generous assumption. In reality, a resume must capture the recruiter’s attention in the first five seconds to avoid the round file. Candidates can greatly improve their chance of catching the recruiter’s attention by following three simple rules: use the correct format, include plenty of quantifiable accomplishments and sprinkle liberally with appropriate keywords.