network
Content is the most important component of your web site. Useful content gets visitors to your site, engages them, builds credibility, and…
The first rule of PR Rainmaking is to approach reporters as customers. Find out what they want, then give it to them in a way that benefits you and your company. This requires us to learn how to think like a news reporter. For this journey, there may be no better guidebook than James B. Stewart's "Follow the Story."
The word intuition means "in to you" in Latin. Florence Scovel, a theologian, once said, "Intuition is the spiritual faculty that doesn't explain; it seemingly points the way." It's also been said that intuition is your divine Spirit talking to you. If we stop for a moment and acknowledge this, we realize the incredible perspective we have. Unfortunately, this is a perspective we often choose…
This is a question I get a lot when I bring up custom tags. A custom tag is a piece of code that you create and you call it from within your ColdFusion applications. Think of it as a "SNIPPLET" that you can implement at any time, anywhere in your site. What can you do with a custom tag? Well, just about anything!
Commit to following these five strategies for a month, and you'll be more productive --- that's a promise.
Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products. While luck certainly plays a part, the short answer to this question is "maybe." However with a little practice and skill, a small-business owner can significantly increase the chances of…
