5 Easy Ways to Improve Your Website
When designing your website, remember to avoid useless and confusing features, however “cool” they may seem to be. Usually, keeping things simple and consistent are the best way to go. Here are five easy ways to improve your website and make it more appealing to your visitors.
Ten Tips for Effective Internet Article Writing
On the Internet “content is king”, and the real guts of content is the written word.
Tips for Writing Effective Sales Copy
Without fail, every single time I lead a Search Engine Workshop (http://www.searchengineworkshops.com), I get a bevy of questions on how to write effective ad copy. Obviously, the many elements involved have received voluminous regard in myriad books, lectures and seminars spanning more than seven decades. So, to simplify such a wide ranging subject is difficult, to say the least.
Regardless, there are many easily identified basic elements and strategies that can be applied to lay the foundation for solid and effective sales copy. So, without further adieu, here’s a grab bag of recommendations that I’ve gleaned from my own experience combined with the tips I’ve received from other well respected authorities on the subject.
Tips for Writing Effective Sales Copy, Part 1
Without fail, every single time I lead a Search Engine Workshop (http://www.searchengineworkshops.com), I get a bevy of questions on how to write effective ad copy. Obviously, the many elements involved have received voluminous regard in myriad books, lectures and seminars spanning more than seven decades. So, to simplify such a wide ranging subject is difficult, to say the least.
XSL Transformation
Are you scalable as you could be?
If you’re pulling a lot of your content from a database, don’t count on it.
Tips for Writing Effective Sales Copy, Part 2
Pay particular attention to your headlines. This is where you sell the sizzle, not the steak. Your headline must articulate a benefit, a USP! Many ad copy writers spend more time refining their headline than they do the body copy of the ad. And, don’t be afraid to test different headlines against each other while leaving the rest of your offer the same.
Universal Truth And B2B Branding
While very few things are certain in the world of B2B marketing, I have heard the following three statements pretty much universally agreed upon by every sales and marketing executive:
There are not enough leads.
There is not enough brand awareness.
There is not enough budget to get the first two done.
So how can a marketing executive battle these universal truths?
Is Branding Dead?
That question raises ire in all but the most sanguine marketer. Branding dead? That’s heresy-just the type of thing to get your attention.
Actually branding will never die– it’s the tools and the means by which we typically use them to achieve the goal of branding that are, in fact, obsolete. What’s worse– every tool and technique we’ve spent our careers learning, useless or not, is under new scrutiny: a new, mathematical, quantitative, hard-core, squirm-in-front-of-your-CFO, scrutiny. After the wreckage has been removed even the slowest amongst us will discover it is disruptive marketing that has died.
Context Is Everything
We’re working on a media kit and collateral material for an internet company looking to boost its advertising substantially. The company has done extremely well for advertisers (mostly dr advertisers) on a cost per click basis. One reason for its success is that the user/consumer chooses this navigation tool – it isn’t embedded in some other software – and it isn’t spyware.
Branding With A Pay-Per-Click Twist
Pay-per-click (PPC) advertising is an outstanding media to use to Brand your mark (company or products). Through search engine browsing, your target prospect comes directly to you, searching for what you’re offering. If you’ re in the top few positions the prospect will see your mark over and over again – even if they don’t click on your link. Since you are only charged when someone actually clicks on your link, you may actually pay a very small amount for advertising but have tremendous frequency and reach of your campaign.