Site Content Review: Organization That Sells
Dear EWRITE,
I’ve been reading this newsletter for some months now and it’s helped me to produce my site at www.cotswoldinternet.com. I’d welcome any feedback and critique on the site especially regarding writing to sell. It’s early days but I’m concerned that my copy doesn’t sell the site benefits well enough.
The Importance of a Good Web Page Title
Many web designers focus just on the actual look and feel of a page and dismiss seemingly minor details like the page title. However, a good title can, in just a few words, tell your visitors what they can expect by reading your page. More importantly, the page title is the only way that many visitors will be able to identify and find your page. A good title can therefore increase the traffic to your site.
Site Content Review: Boosting Sales With Simple Moves
Dear EWRITE,
I have started an online art gallery selling ceramic art. I am concerned that the writing on the website may not tell the customer enough, excite them enough. Content may not be on the correct pages or I may not say enough. I wonder if the site is not clear and easy to use. I have received enough hits on the site but not even 1 enquiry or comment. The art is great and exciting but maybe I am not getting the right content.
Search Engine Optimization: it’s the little things that count
Building a search engine friendly site can seem like a daunting task, but there are some parts of search engine optimization process that are quite simple and quickly done.
The Secret Ingredient of News Coverage
Why do so many PR campaigns fall flat, failing to attract the media attention that their creators crave?
URL Forwarding
You’re not ready yet to shell out $100 bucks a year for a web hosting service, so you want to stick with a free website. However, you dislike the long and messy URL addresses that usually are associated with them, and you’d rather use your very own domain name. Fortunately there is a solution, and it is called URL forwarding.
Jobseekers! Look for smoke, not fire…
“If you always do what you’ve always done, you will always get what you’ve always received,”said some wise person. This is certainly true when it comes to job-hunting, especially during a “sucky” economy.
Top Ten Ways to Increase Web Sales
The ideals and the spirit of the Founding Fathers are very much alive in the 21st Century — in the lives, and the struggles, of the small business person. In fact, many entrepreneurial dreams begin with the declaration of independence from the tyranny of working for someone else, cutting loose from the unfairness and inequity of the rigid corporate structure.
How to Successfully Train Your Affiliates
Your affiliates are the back-bone of your Internet based business. They are your true sales force. But, unlike in the off-line world, they don’t get paid by the hour; they get paid for the sales they make.
Branding with a Pay per click Twist
Pay-per-click (PPC) advertising is an outstanding media to use to Brand your mark (company or products). Through search engine browsing, your target prospect comes directly to you, searching for what you’re offering. If you’re in the top few positions the prospect will see your mark over and over again – even if they don’t click on your link. Since you are only charged when someone actually clicks on your link, you may actually pay a very small amount for advertising but have tremendous frequency and reach of your campaign.