11 Secrets to Direct Response Marketing

Here are the 11 secrets to direct response marketing - how to get more business to come to you in a month than most get all year! discover the real reason virtually all businesses never make the money they could... and should be making!

Emergency Marketing Response: The SARS Outbreak and Toronto Based Clients

The panic was real. Even before the World Health Organization issued its now rescinded advisory against unnecessary travel to Toronto, the media had hyped fears of SARS into plague-like proportions leading to significant declines in tourism and travel to Toronto. Conventions were cancelled, hotel rooms left vacant and empty seats at Jays games told the story of millions of dollars suddenly withdrawn from the downtown…

Slow Down Marketing

Competition in the retail marketplace has forced many stores to cut costs to the bone so that they can cut prices, which, of course means that they must cut back on labor costs. And this leads to treating customers like cattle, whether you want to or not. Get them in, shake them down for as much money as you can and get them out. And…

Useless Resume Objectives

What's wrong with an objective on a resume? The problem with objectives on resumes is that a typical objective is self-centered and self-serving; therefore, it is useless. Instead of an objective, use a power statement.

Five Things You Can Do To Improve Your Next PowerPoint Sales Presentation

1. Structure the Presentation based on the Goal Most sales presentations are persuasive presentations trying to persuade the prospect to purchase. But early in the sales process, you may be making an informative presentation simply educating the prospect on your product or service. Structure what you say and your supporting slides based on your goal for that presentation and how you will move the prospect…