Archive
How to Organize Your Email Without Losing It
Do you often get bogged down with too much email to handle, chewing up your valuable time online? With email being one…
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Emergency Marketing Response: The SARS Outbreak and Toronto Based Clients
The panic was real. Even before the World Health Organization issued its now rescinded advisory against unnecessary travel to Toronto, the media had hyped fears of SARS into plague-like proportions leading to significant declines in tourism and travel to Toronto. Conventions were cancelled, hotel rooms left vacant and empty seats at Jays games told the story of millions of dollars suddenly withdrawn from the downtown…
Slow Down Marketing
Competition in the retail marketplace has forced many stores to cut costs to the bone so that they can cut prices, which, of course means that they must cut back on labor costs. And this leads to treating customers like cattle, whether you want to or not. Get them in, shake them down for as much money as you can and get them out. And…
Useless Resume Objectives
What's wrong with an objective on a resume? The problem with objectives on resumes is that a typical objective is self-centered and self-serving; therefore, it is useless. Instead of an objective, use a power statement.
Five Things You Can Do To Improve Your Next PowerPoint Sales Presentation
1. Structure the Presentation based on the Goal Most sales presentations are persuasive presentations trying to persuade the prospect to purchase. But early in the sales process, you may be making an informative presentation simply educating the prospect on your product or service. Structure what you say and your supporting slides based on your goal for that presentation and how you will move the prospect…
What You Know Can Work Just As Well As Who You Know
We all know the saying in business, "It's not what you know but who you know", right? This saying is definitely true when it comes to small business and on occasion, the same can be said in media relations. However, what you know can sometimes get you just as far - especially if you're trying to tell your story to the local press.
